Class on branding was vital to my understanding of the complexities of working in the field of business– specifically in regards to fashion and skin care.

My group of three created Envision, a skincare brand. Through this we had to figure out the best way to work as a team and communicate to potential customers why they should put their faith in our brand in comparison to other brands.

A major marketing tool to be used here was social media due to the focus on Gen Z customers, and so a plan for social media marketing had to also be formed.

We created everything from brand logos to product outlines and even packaging.

We molded Envision to create and support an inclusive equitable community, and worked to reflect that in all methods of our product’s branding and promotion.